The digital travel industry is making a dramatic shift over the next 3-5 years. For almost 2 decades metasearch engines and OTAs dominated the market with desktop based search. That is changing as online travel bookings shift to mobile. In 2-3 years, online travel bookings will be dominated by the companies that create the best mobile experience. For companies that are web and desktop based, that is a massive change. Searching millions of flights and hotels across 7 tabs on your desktop browser has worked for years. That experience changes on a 3 inch mobile screen.
That means that the mobile experience wont be driven by search aggregators like in the years past. Instead it will be by companies that best leverage data science, AI, predicative analytics, chatbots, voice commands, automation and personalization. If you are a travel start up, then a mobile first approach and a data science based experience is going to be the key to beating legacy metasearch engines and OTAs.
Welcome to the new world of Mobile Travel Agents. We are Tripcents.